LISA LAURI,
New York
Public Relations
For more than 15 years, Lisa Lauri has successfully spearheaded top-notch public relations programs for a wide range of brands. With experience in building unknown brands into press powerhouses (NIA24), amplifying brands to position them for sale (Fréderic Fekkai) and breathing new life into brands that have lost their luster (StriVectin and Soap & Glory), Lisa has a proven track record of success garnering countless press mentions and beauty awards. With both in-house and PR agency experience, her work has run the gamut from skincare to cosmetics, and hair care including such well-known brands as Biologique Recherche, Boscia, Hourglass Cosmetics, Kinerase, Kneipp, Nioxin Research Laboratories, No7, Skyn Iceland and Sothys.
The Brand Initiative
Building Cosmetics Brands for Over 20 Years – Innovative & Strategic Marketing and Sales Development and Implementation
