What We Do
Innovative marketing & sales solutions in the health and beauty industry
Specializing in the health and beauty category, the brand initiative llc has the knowledge, innovation and experience necessary to take a brand from the initial concept to the end-user – consumer, trade or professional — generating exponential sales and profit. The Brand Initiative has helped to launch over 15 brands since 2002, representing well over $50MM in revenue.
In our global society, business today is a virtual office. The Brand Initiative llc is a strategic alliance of partners with one focus: to meet the growing needs of our clients at various stages of development, in order to keep pace with the challenges and changes in the marketplace.
A service-oriented team of senior executives based in New York and Los Angeles combine their professional backgrounds, an extensive network of industry experts, and a highly skilled team of formulators, designers and small agencies to provide a full range of tightly focused and cost-effective marketing strategies, sales distribution, management and creative services without the overhead costs of a large agency.