STEPHANIE BECKMAN, Los Angeles
Direct Response and Home Shopping Specialist

Stephanie Beckman is a 25 year veteran of consumer Direct Response advertising with expertise ranging from new product introductions ... to hybrid retail and branding. Her strategic acumen and skilled execution provides clients with profitable product offer configuration, results-oriented creative development, efficient campaign operations and effective media placement ... to support the entire lifecycle of a product, service or brand.

Stephanie gained experience managing multi-media DR advertising for industry leaders such as AT&T Broadband, Bally’s Total Fitness, Cheap Tickets, Nintendo, MGM/UA, Park Place Entertainment, Rug Dr., Sears, TeleBrands, Western Dental Services, 21st Century Insurance and United Healthcare..

Her "personal care" experience began with the successful launch of BreathAssure and continues as President of her consulting firm, Response ADvantage ,assisting a client roster that includes Guthy-Renker, Irwin Naturals, Jenny Craig, La Fresh, Slique Hair Removal System and SOIE Cosmetics.

Ms. Beckman is active in the Direct Response business community serving on the Programming Committee of the DMA Broadcast Council and an ERA member; contributing editorial to Electronic Retailer, Response Magazine, DM News and has been an invited speaker for the Electronic Retailing Association, Direct Marketing Association, UCLA Extension and the American Association of Political Consultants (aired on C-Span). In 1999, she was honored by ERA with the "Best Infomercial to Drive Retail Sales Campaign" award.






Home   |   Who We Are   |   What We Do   |   Clients   |   Contact The Brand Initiative
All original content ©2011 The Brand Initiative LLC. Duplication of any content whatsoever, except for personal reference, is strictly prohibited.