JERI TRACHTMAN, Redondo Beach
Natural Product Sales

Jeri Trachtman has been in the natural products industry since 1992 in sales management positions for every class of trade with such notable companies as Strength Systems, an internationally renowned sports nutrition company, and Biotech Corporation which she helped to take from a mail order company to an internationally recognized supplement company acquired by Natrol.

Recruited as East Coast Regional and Key Accounts Manager for Rexall Sundown and its natural brands, Jeri eventually relocated to California to represent the Desert Essence brand for the West Coast and Canada. Through direct sales and key distributor relations, Jeri helped increase the personal care business positioning the company for profitable acquisition. Jeri continued her sales management career as National Sales Manager for Jason Natural Products. When Jason Natural Products was purchased by Hain Celestial, Jeri became Director of Sales for Jason, Zia and Queen Helene. Jeri consistently delivered increases in sales helping to drive the division to the number one personal care company in the industry. When the Zia division was eliminated in 2008, Jeri became an independent contractor in the role of National Sales Manager for several companies concurrently including Genuine Health, Nutrex Hawaii and Canus Goats Milk Personal Care. In this new role, Jeri is often asked to speak on the industry for equity firm acquisitions and at trade shows.

While at Jason Natural Products, Jeri sat on the board of the NNFA-West helping to create visibility for the brand among key retailers through her trade press relations and vast network in the natural products industry. Jeri has also put together an organization of professional women in the natural industry including brokers, retailers, distributors and personal care vendors. As president of this organization, Jeri and her peers share ideas, successes and challenges.

Jeri Trachtmanís experience, passion and success in the industry make her a valuable asset for The Brand Initiative LLC and its clients in the natural products arena.






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