What We Do
Innovative marketing & sales solutions in the health and beauty industry

Specializing in the health and beauty category, the brand initiative llc has the knowledge, innovation and experience necessary to take a brand from the initial concept to the end-user - consumer, trade or professional — generating exponential sales and profit. The brand initiative has launched 12 brands since 2002, representing over $30MM in revenue.

In our global society, business today is a virtual office. The Brand Initiative llc is a strategic alliance of partners with one focus: to meet the growing needs of our clients at various stages of development, in order to keep pace with the challenges and changes in the marketplace.

A service-oriented team of senior executives based in New York and Los Angeles combine their professional backgrounds, an extensive network of industry experts, and a highly skilled team of formulators, designers and small agencies to provide a full range of tightly focused and cost-effective marketing strategies, sales distribution, management and creative services without the overhead costs of a large agency.


Strategic Development
  • Strategic Business Plans and/or Marketing Plans
  • New Business Development
  • Investor presentations
  • Brand development and management
  • Creative concept development
  • Innovative new product development
  • Public relations strategy and management
  • Advertising strategy and management
  • Direct marketing campaigns
  • Market research: primary and secondary
Sales and Promotion
  • Sales in all channels of distributions within the US and international markets:
  • Retail
  • Hotels, spas and resorts
  • Medical spas
  • Professional detailing e.g. Dermatologist and Cosmetic surgeons
  • Internet/e-commerce
  • Direct sales: infomercials, direct/network marketing, e-tailing
  • Sales and product training
  • Sales promotion campaigns and implementation
Marketing/Creative Services
  • Website design and integration
  • Social Marketing/Networking
  • Viral marketing/WOM campaigns/affiliate marketing
  • Advertising
  • Collateral materials e.g. brochures, product inserts
  • Point of sales materials and displays
  • Direct mail
  • Infomercials
  • Media buying


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